For many countries around the world, including Vietnam, Tet Nguyen Dan is one of the biggest traditional holidays of the year. Tet is an occasion for loved ones in the family and friends to meet, gather, give each other gifts, and wish each other health, wealth and luck.

Product introduction image at K-Market Hai Phong

In Vietnam, Lunar New Year is the biggest and longest holiday of the year, and it is also the time when people's consumption demand increases the most. During Tet, people are eager to buy new items, delicious food, and gifts for partners and customers to summarize a long year of cooperation and hard work. Understanding consumer psychology, K-Market cooperated with the State-owned Agricultural, Fishery and Food Products Distribution Corporation of Korea (aT) to organize the New Year 2024 program.

Image of customers trying Korean milk grapes at K-Market Keangnam

To carry out this Tet program, K-Market has carefully prepared, bringing many products, ginseng gift sets, high-class fresh fruits, high-class gift sets, .... with countless incentives at the system of more than 100 K-market stores nationwide. Especially, organizing grand booth decoration, tasting and experiencing products and receiving gifts at some typical locations located in provinces and cities of Vietnam.

Tet booth at K-Market Sapphire

The program is held from January 18 to February 5, 2024, representative locations:

Hanoi: K-market My Dinh, K-market Keangnam, K-market Sapphire

Hung Yen: K-market Ecopark

Bac Ninh: K-market Viet Long

Hai Phong: K-market Chelsea House

Da Nang: K-market Monarchy