730 million overseas Koreans are engaged in economic activities across more than 180 countries, writing success stories. Ko Sang Goo, the second president of the World Federation of Korean Associations, calls on everyone to support those who represent Korea and preserve Korean identity in places not easily seen.
After failing in the department store business in Vietnam, Mr. Ko succeeded with a cold chain market model, which is larger than a convenience store but smaller than a supermarket. He currently operates 146 stores in Vietnam.
Mr. Ko realized that to do business in Vietnam, it requires sophistication, localization, and differentiation. This understanding led to his success in expanding his business in the country.
Now, he has become as famous as Coach Park Hang-seo in Vietnam and his success story serves as an inspiration. The article will provide insight into his success secrets and the lives of overseas Korean immigrants.
Source: Maeil Business
